Moontoon

MOONTON Games (Shanghai Moonton Technology Co., Ltd.) is a global video game developer and publisher founded in 2014. Headquartered in Shanghai, China, Moonton is best known for pioneering and popularizing the Multiplayer Online Battle Arena (MOBA) genre on mobile devices worldwide.

Flagship Titles:

• Mobile Legends: Bang Bang (MLBB): A globally renowned mobile MOBA game with tens of millions of daily active players, particularly across Southeast Asia and Latin America.
• Magic Chess: Go Go: A strategic auto-battler game set within the MLBB universe.
• Mobile Legends: Adventure: A casual Idle RPG based on the lore and characters of MLBB.
• Watcher of Realms: A Next-Gen Fantasy RPG with high-quality visual performance.

Esports Ecosystem:

Moonton has established one of the largest mobile esports ecosystems globally, featuring professional leagues like MPL (Mobile Legends: Bang Bang Professional League) and the prestigious annual M Series World Championship.

Business Model:

Operates on a Free-to-Play (F2P) structure powered by in-app microtransactions, such as in-game Diamonds, cosmetic character skins, and the Weekly Diamond Pass.

In-Game Products & Currencies:

• Diamonds: The primary premium currency used to purchase heroes, elite/epic skins, recall effects, emotes, and participate in time-limited gacha events.
• Weekly Diamond Pass: A subscription-style pack offering immediate bonus diamonds along with daily login diamond claims and Starlight privileges at a discounted rate.
• Starlight Member & Starlight Pass: Monthly membership tiers that grant exclusive seasonal skins, custom avatar borders, special battle effects, and extra progression perks.
• Twilight Pass: A progression-based rewards pass for Mobile Legends: Bang Bang that unlocks milestone bonuses, skin chests, and level-up rewards.
• Star Crystals / In-Game Bundles: Specialized premium currencies and resource packs used in titles like Mobile Legends: Adventure and Watcher of Realms for summoning hero summons and acquiring upgrade materials.